That Viral Thing: Awkward Family Photos

That Viral Thing: Awkward Family Photos - TIME: "It all started a month ago over lunch. Childhood friends Mike and Doug (who'd rather not divulge their last names) were swapping typically cringeworthy stories about their relatives when it dawned on them: there's something universal about the awkwardness of family. And, as Mike recalled thinking, 'What better way to show that than through the family photo, something everyone can relate to.' So the men trekked back to Mike's house and began Googling in earnest. 'Doug found the one with the family on the tree. That was it,' Mike wrote in an e-mail from his Los Angeles abode. 'It was so beautifully awkward ... That was the moment we realized there might be something here.' Thus, AwkwardFamilyPhotos.com was born."