9 People, Places & Things That Changed Their Names: "When much-reviled security firm Blackwater changed its name to Xe last week, it wasn’t just cleverly attempting to squash criticism by tossing out a name nobody would know how to pronounce. (Although that idea was probably a foreseen fringe benefit of the switch.) It was just joining in on a long tradition of corporations, places, and people opting to pick up a catchier, less tainted, or more unique name. Here are nine other famous entities that changed their names; you might not even recognize them by their original monikers."
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