Media Images of Alcohol Can Drive You to Drink

Media Images of Alcohol Can Drive You to Drink: "Young men who watched the movie American Pie with accompanying commercials for alcohol were more apt to grab a beer or glass of wine from the refrigerator, compared to those who watched a movie without the drinking prompts.

This study shows for the first time the effect of on-screen depictions of alcohol and their influence on consumers’ behavior, said the researchers, who are from Canada and the Netherlands."