Coke, Johnson & Johnson, Harley Show Brand Strength: "Coca-Cola (KO) and Johnson & Johnson (JNJ) have maintained the #1 and #2 spots on a list of top companies with the most “Brand Power” in the US, according to Corebrand, which released its 2008 Corporate Branding Index (pdf) this week. These highly regarded brands also held the same slots in the 2007 rankings.
After Coca-Cola and J&J, Harley-Davidson moved up one place to #3, replacing Hershey Foods, which is now #4, Corebrand said. Campbell Soup moved up one spot to #5, replacing Hallmark, which is now #6. UPS remained unchanged in 7th place, while Colgate- Palmolive moved up one spot to #8, replacing FedEx (now #9).
Out of the top 10, CoreBrand reports that only Kellogg Company (#10) has shown significant growth, rising from #15 in 2007 and from #21 in 2005.
Notable within the top 20, BMW is now in 12th place and is rising fast. It was #16 in 2007 and #28 in 2005. Bayer, which moved into #17 from #27 in 2007 and #45 in 2005, is also moving quickly."
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