Pepsi's New Logo: What Went Into the Update : "How long does it take to remake an icon? Try five months.
That's the amount of time Pepsi took to revamp its famous logo, after top executives Indra Nooyi and Massimo d'Amore called for a 'quantum leap' forward in transforming the soft-drink category and defining Pepsi as a cultural leader, said Frank Cooper, Pepsi's VP-portfolio brands."
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