What Ruins Beer and What Doesn't:

WallStreetFighter: What Ruins Beer and What Doesn't: An Important Consumer Experiment:

"Every guy thinks he knows how to take care of his beer. In the same way every guy thinks he knows what his girlfriend is thinking. In both circumstances we are usually wrong.

Lew Bryson, a writer for Portfolio (who should be considered a saint or at least granted a Nobel Prize for all his hard work), rigorously pushed beers to their physical ends to find out how to properly treat one."