Sunday, April 27, 2008

For the Brain, Cash Is Good, Status Is Better: Scientific American


For the Brain, Cash Is Good, Status Is Better: Scientific American:

"New research shows for the first time that we process cash and social values in the same part of our brain (the striatum)—and likely weigh them against one another when making decisions. So what's more important—money or social standing? It might be the latter, according to two new studies published in the journal Neuron."

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